We get IT done: Requirements engineering for a global automotive CRM to unify various markets and introduce a new sales process.
In short
Client/Industry
Automotive OEM, Automotive
Roles
Requirements engineering, IT lead, project management, test management
Duration
5 years
Number of Xenium consultants
15+
Xenium-Lead - Dr. Sebastian Held
Initial situation
Company-wide Salesforce CRM is intended to replace a fragmented landscape of regional CRM systems
Various expectations of central business unit and regional markets need to be translated into clear, unified requirements
Approach
In addition to requirements engineering, Xenium takes on roles in program management and Dev-Squad Leadership
We cooperate with the client to bridge the gaps in the requirements process for the development teams by creating a transparent procedure from market demands to user stories.
Coordination between business units and IT ensures technical feasibility and a sustainable development
Result
Improved communication processes and transparent transitions from initial requirements to seamless implementation
Europe-wide rollout of Salesforce CRM
Implementation of a new sales model within the updated CRM processes
Success Factors:
Close collaboration and optimization of coordination processes between business units and IT.
Close collaboration and optimization of coordination processes between business units and IT.
