We get IT done: Requirements engineering for a global automotive CRM that unified different markets and introduced a new sales process.
In Short
Client/Industry
Automotive OEM, Automotive
Roles
Requirements engineering, IT lead, project management, test management
Duration
5 years
Number of Xenium Consultants
15+
Xenium-Lead - Dr. Sebastian Held
The Initial Situation.
A company-wide Salesforce CRM was intended to replace a fragmented landscape of regional CRM systems
Diverse expectations from the central business unit and regional markets needed to be translated into clear requirements
The Approach.
In addition to requirements engineering, Xenium took on roles in program management and Dev-Squad-Leadership
Together with the client, we bridged the gaps in the requirements process by creating a transparent procedure from market demands to user stories for the development teams
By coordinating between business units and IT, we ensured technical feasibility and a sustainable development
The Result.
Improved communication processes and transparent transitions from initial requirements to seamless implementation
Europe-wide rollout of the Salesforce CRM
Implementation of a new sales model within the updated CRM processes
The Success Factors:
close collaboration and optimization of coordination processes between business units and IT.
close collaboration and optimization of coordination processes between business units and IT.
