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Xenium

OneCRMtorulethemall

We get IT done: Requirements­ engineering for a global automotive CRM that unified different markets and introduced a new sales process.

In Short

Client/Industry

Automotive OEM, Automotive

Roles

Requirements­ engineering­, IT lead, project management, test management

Duration

5 years

Number of Xenium Consultants

15+

Xenium-Lead - Dr. Sebastian Held

The Initial Situation.

  • A company-wide Salesforce CRM was intended to replace a fragmented landscape of regional CRM systems

  • Diverse expectations­ from the central business unit and regional markets needed to be translated into clear requirements­

The Approach.

  • In addition to requirements­ engineering­, Xenium took on roles in program management and Dev-Squad-Leadership

  • Together with the client, we bridged the gaps in the requirements­ process by creating a transparent­ procedure from market demands to user stories for the development­ teams

  • By coordinating­ between business units and IT, we ensured technical feasibility­ and a sustainable­ development­

The Result.

  • Improved communication­ processes and transparent­ transitions­ from initial requirements­ to seamless implementation­

  • Europe-wide rollout of the Salesforce CRM

  • Implementation­ of a new sales model within the updated CRM processes

The Success Factors:
close collaboration­ and optimization­ of coordination­ processes between business units and IT.

Facing a similar challenge?

Our expertise goes beyond individual subjects or project types. We support companies through diverse IT challenges - with experience, sound judgement, and technological­ know-how.

Let's get in touch!
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Cornelia Utschig
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